Adira Health was born out of necessity—a necessity to create a scalable solution for the treatment of eating disorders. When tech entrepreneur Sharon Engel faced the daunting challenge of seeking treatment for her daughters, she encountered the harsh reality of the current system: severe capacity constraints and painfully long waiting lists. Determined to find a better way, Sharon reached out to Oren Fuerst, her friend of 40 years and a fellow tech entrepreneur, to forge a new path in digital health.
Their combined efforts, enriched by rigorous market analysis and research, introduced them to Monika Ostroff– a seasoned provider with over two decades of experience and an eating disorder survivor. Monika’s search for technological avenues to break down the barriers in treatment resonated with their mission. This powerful convergence of expertise, experience, and personal drive is how Adira Health came into existence.
At Adira Health, we blend innovative technology with the warmth of human touch. We’re committed to offering accessible, evidence-based, and personalized care to those grappling with eating disorders.
With a profound personal connection to the cause, Sharon is not only an experienced entrepreneur but also a mother on a mission. Her entrepreneurial acumen led her to found and lead companies at the cutting-edge of online marketing. Sharon has also held various managerial and executive roles in diverse firms, where her guidance extends beyond business as a certified personal coach. Sharon is an active mentor, contributing her insights to startups in accelerators worldwide. Her academic and professional foundations were laid as a programmer and system analyst in the IDF’s prestigious Mamram unit, and she holds an M.Sc. in Life Science from Tel Aviv University.
Monika’s journey is one of triumph and dedication., bringing her personal journey of recovery to the table. Prior to her current role as the Executive Director of MEDA, she led the establishment of several successful treatment programs for eating disorders. With over 25 years of expertise, Monika is a revered author, educator, and advocate in the ED community. Monika’s commitment to compassionate care integrates evidence-based practices with holistic healing approaches. Her lived experience fuels her passion for mentoring professionals and championing recovery.
A distinguished innovator and academic, having created life-altering technologies in sectors like digital health, medtech, foodtech, and fintech. His efforts have led to the commercial success and global recognition of multiple companies, with listings on NASDAQ and NYSE. At Columbia Business School, he directed the Technology Strategy and Valuation Program and shared his expertise as a faculty member at Yale University’s International Center of Finance. Oren’s academic contributions span various top-tier institutions, complemented by numerous keynote speeches. He founded NGOs in the U.S., Asia, and Africa, focusing on underprivileged communities, and mentors in programs like Israeli Brain Technologies, fostering future leaders and innovators.
